About me

With over a decade of experience in the advertising industry, I am a creative professional recognized for my innovative storytelling and impactful campaigns. My journey has been marked by a blend of strategic thinking and creative excellence, which has garnered me numerous accolades, including 2 Cannes Gold Lions, 4 Silver Lions, and 3 Bronze Lions.

Currently, I serve as an Associate Creative Director at FCB Interface, leading creative strategies and executing compelling campaigns that resonate with diverse audiences. My role involves crafting narratives that not only capture attention but also drive engagement and results. Before this, I honed my skills at Ogilvy and Dentsu-Aegis Network, contributing to high-profile campaigns for brands like Bisleri, ACC Cement, IDBI Bank, Franklin Templeton, Cipla's Nicotex and the BJP National Election campaigns of 2014 and 2019.

I have a rich educational background with a PG Certificate in TV (Video Editing) from the Film and Television Institute of India, Pune, and a PG Diploma in Journalism & Mass Communication from IGNOU, New Delhi. Additionally, I have completed a course in Digital Marketing certified by Google.

A significant chapter of my life was dedicated to preparing for the prestigious Civil Services Examination. This period allowed me to study and understand India and the world from the perspectives of science, literature and other disciplines of humanities.

My work has been recognized on prestigious platforms such as Cannes, D&AD, Clio, and Effies, and I have been ranked 6th in India by Campaign Brief Asia Creative Rankings 2024 and 153rd globally by The Drum World Creative Rankings 2024. An appreciation letter from the advertising legend Piyush Pandey and my involvement in the critically acclaimed feature film 'Handover' testify to my dedication and expertise.

I am passionate about creating content that pushes boundaries and inspires change, always striving to excel as an efficient and honest mass communicator. Let's connect and explore opportunities to collaborate and innovate in the world of ideation, creative solutions and storytelling.